Just a month after Woolworths announced plans to regain the trust of customers and get them back in the store, the supermarket giant has made a massive customer data breach and cancelled vouchers worth more than $1.3 million they’d already sent to customers.
Woolworths mistakenly emailed an Excel spreadsheet containing customer names and email addresses, as well as a link to the redeemable codes of almost 8000 Woolworths, BIG W and Caltex petrol stations gift cards totalling $1,308,505.
The Herald Sun reports, those who received the emails are believed to have been customers who had purchased vouchers through Groupon last week.
Some of the customers used the vouchers immediately, however others found the codes had disappeared when they went to use them later.
In a statement Woolworths admitted it had “experienced a technical fault with an e-voucher offered to customers” and said it was working to resolve the issue.
This fumble isn’t a great start to the supermarket’s plan to gain customer trust.
Last month CEO Grant O’Brien announced its new The Lean Retail model, to build what he calls a “multi‐faceted and seamless offer” to customers through targeted offers, better stocked shelves and an improved loyalty system.
Read more about it here.
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