From Facebook’s Sheryl Sandberg to Apple’s Angela Ahrendts, powerful women from 25 different countries are featured in Abosch’s series. He came up with the idea after he saw data from CoderDojo, a company that teaches children how to code.
“[I was] looking at the data and you had all these kids — it was 50/50 boys and girls — until age 11. And then, 99% of the girls drop off. It was so freaky, it was shocking,” he told Business Insider. “I never looked at my portraits of women in technology the same way after that.”
The underrepresentation of women in tech is an issue that many companies — including Uber, Facebook, Apple, and Google — have tried to address in recent years.
Below, see 10 portraits from the series.
The series of work is currently on display at the Nasdaq Entrepreneurial Center in San Francisco. Pictured here is Julia Hartz, founder and CEO of Eventbrite.
'You can't be what you can't see,' Sheryl Sandberg, COO of Facebook, said in a statement about Absoch's show. 'This exhibit is important for girls and young women so they know Computer Science and STEM is for them. It's exciting to be a part of this effort to share images that will hopefully inspire others to get involved in our industry and bring more gender equality to tech.'
Not all of the women included in the series work at tech companies. Joanna Coles, for example, is the chief content officer at Hearst. 'A lot of people are behind the scenes of tech. Coles from Hearst, her job is using technology now to drive their business. Everything is digital now, and she's in charge of that,' Abosch said.
Abosch carefully considered how he wanted to execute this series before proceeding with it. 'I didn't want to be perceived as potentially patronizing women in technology,' he said. Pictured here is Heather Hiles, deputy director of post-secondary success at the Bill and Melinda Gates Foundation.
Of his portrait sessions, Abosch said, 'My process revolves around keeping the person out of their head and trying to manipulate the moment and just removing all the masks that we wear very quickly, but not at the expense of aesthetics -- people want to look good.' Seen here is Shruti Shah, an entrepreneur in residence at Silicon Valley Bank.
Abosch has photographed people in 30 cities across 25 countries. Pictured here is Anne Wojcicki, founder and CEO of 23&me.
In the US, Abosch has photographed 150 women in tech. Here is Liz Bacelar, founder of Decoded Fashion.
'Women and girls have a massive amount to add to the development of technology and thus society. Kevin's work on documenting a set of women already providing leadership in technology helps make it clear what progress has been made and the necessary changes that still lie before us,' Mitchell Baker, executive chairwoman of the Mozilla Foundation, said in a statement.
'Hopefully women benefit greatly from this work -- but I have (also) benefited in just having met so many brilliant minds,' Abosch said. Pictured here is Maci Peterson, founder and CEO of On Second Thought.
Abosch reminisced about his shoot with Angela Ahrendts, Apple's senior vice president of retail, who is pictured here. 'In 20 minutes, she had broken down my life, and my priorities and worked out a whole plan -- in the way that only a top corporate leader could do,' he said.
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