PubMatic Eyes IPO In Its Future—Here's Today's Ad Brief

aretha swift kidney billboard

PubMatic has raised $45 million in a new round of funding and CEO Rajeev Goel tells Adweek  that companies either go public or get bought. IPO, possibly?

Aretha Swift’s kidneys have failed, and none of her friends or family members are a match. Rather than wait on a donor list, Swift, 52, had an idea: Start a fundraiser to buy billboard space reading “You have two, I only need one to live” with the website Well, according to the Philadelphia Inquirer, the right person heard about her efforts. The co-founder of Catalyst Outdoor Advertising got a call from his mum demanding that he help Aretha out. There are now 24 digital billboards (and some non-digital) asking onlookers for a kidney … and one of them is even in Time Square.

Cannes Lions has received a record 34,301 entries from 87 countries. This is a 19 per cent increase from last year.

Who is winning the uprising of Greek yogurt? Ad Age has a chart all about it.

Atlantic Media has hired Taylor grey as its new vp of global marketing of Quartz, the company’s anticipated digital business news brand. grey has previously worked as vp of marketing and social media strategy at HuffPost and helped develop the Time 100 franchise at Time.

Saatchi & Saatchi Germany is using an iPhone app to recruit new creative talent.

Jonah Bloom, former Ad Age editor turned content strategy lead at KBS&P, is now going to be the chief strategy officer at MDC.

Sung Chang has joined AKQA from Ogilvy & Mather worldwide and will take on the role as creative lead for Verizon Wireless.

Stephanie Fierman has been named MediaCom’s first ever worldwide CMO. She has served as senior leadership roles at Citigroup, JPMorgan Chase, and Time Warner. 

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