A viral video shows a woman licking a tub of ice cream and then putting it back in the supermarket freezer, and the brand has teamed up with police to try to track her down

Twitter/BlindDensetsuA woman was filmed licking a tub of ice cream, then putting it back in the supermarket freezer.
  • An unknown woman was filmed licking an unsealed tub of ice cream, then returning it to the supermarket freezer for another customer to buy.
  • The video clip was shared on Twitter on Saturday and has since been viewed over 11 million times.
  • The ice-cream brand in question, Blue Bell, said it was working with the authorities to track down the woman.
  • “This type of incident will not be tolerated,” the Texas creamery said.
  • Visit INSIDER’s homepage for more stories.

An ice-cream brand says it’s working with the police to find a woman who was filmed licking the top of a tub of its ice cream then putting the lid back on and returning it to a supermarket freezer.

In a video posted on Twitter on Saturday that has gone viral, with 11 million views, a young woman is seen taking the lid off a tub of Blue Bell ice cream, licking the top, then putting it back in the freezer and walking away, laughing as she goes.

An off-camera voice can be heard saying “lick it” and then “put it back, put it back.”

It’s unclear where the incident took place, but the ice cream in question was Blue Bell’s limited-edition Tin Roof flavour: vanilla ice cream with a chocolate fudge swirl and roasted peanuts dipped in dark chocolate.

It’s also unclear how the Twitter user came across the video. But the tweet echoed many people’s thoughts, asking, “What kinda psychopathic behaviour is this?!”

The video clip was met with a wave of outrage. “This is disgusting,” one person said.

Some people called for drastic punishment.

Meanwhile, some people called on Blue Bell to start sealing its tubs so that incidents like this wouldn’t even be possible.

Others said the video had made them grateful for food products that are actually somewhat difficult to get into.


The ice-cream brand said on Twitter that it takes food-tampering incidents “very seriously.”

In a statement on its website, Blue Bell said it was working with “law enforcement, retail partners and social media platforms” to find the perpetrator.

“This type of incident will not be tolerated,” the Texas creamery added.

“Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers.”

The woman in the video has not been identified. A man has said he’s the one who filmed it, though it’s unclear whether this is true.

Blue Bell did not immediately reply to INSIDER’s request for comment.

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