The INSIDER Summary:
• A video of a girl’s years-long obsession with Carmex has gone viral.
• It’s hilarious.
• Carmex sent her a care package with even more Carmex.
Ani Hayes is such a fan of Carmex lip balm that she carries it everywhere with her.
That might sound like hyperbole, but she has proof in the form of a 97-second video featuring photos of her over the years with the iconic red-capped yellow tube — all set to a high-pitched version of James Blunt’s song “You’re Beautiful.”
It has nearly 13,000 retweets on Twitter, and it’s hilarious.
Hayes edited together the video on her own, collecting photos of herself with the lip balm and zooming into it on each frame. It’s like a game of “Where’s Waldo,” but where she finds her own Carmex.
She previously posted the video on Instagram, but it got taken down because using the song allegedly infringed on the copyright owner of the song. So she changed the pitch of the audio and uploaded it to Twitter.
Hayes, a student at West Virginia University, doesn’t use Carmex for medical reasons. She just likes using it.
“I just like it,” Hayes told INSIDER in a direct message on Twitter. “I don’t know, really. I’ve been using it for a few years now I just always have it on me, haha.”
After the video got “a few hundred favourites” on Twitter, Carmex sent her a care package with more Carmex products.
It even included a message from Paul Woelbing, the president of Carmex and grandson of Alfred Woebing, who invented the product.
“After almost eighty years we felt that it was time to update [the logo] a bit,” the younger Woelbing writes.
Now Carmex begins an even newer iteration in this Earth: life as an internet meme.
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