Everyone Will Be Watching Wix's $US119 Million IPO This Week

Wix Co foundersWixWix cofounders, Giora Kaplan, Nadav Abrahami and Avishai Abrahami

Israeli startup Wix has been talking up IPO plans for what seems like forever and on Wednesday the company will finally go public.

It filed its paperwork with the SEC in May using the confidential provision enabled by the JOBS Act. Last week, it revealed it will sell 7.7 million shares (29% from existing shareholders) priced between $US14.50 and $US16.50 with plans to raise $US119 million for the company. At the mid-point price, the company will be valued at $US719 million.

On Monday, Wix set the date for the IPO: Wednesday.

Wix, founded in 2006, generated $US44 million in revenue in 2012, and lost $US12 million. For the first nine months of September, it generated $US56 million and lost $US18 million.

The company, based in Tel Aviv, hosts build-your-own websites. It’s available in multiple languages in 190 countries and is growing at a rate of 34,000 new registered users per day, it says. The websites can be designed for mobile devices, too.

Wix is one of a string of Israeli tech companies with a profitable exit in 2013. But most of the others were acquired. For instance, in 2013, Google bought Waze for about $US1 billion. Cisco paid $US475 million for wireless company Intucell. EMC bought storage startup ScaleIO for about $US300 million.

This will be the one of the biggest Israeli U.S. IPOs since 2010, Forbe’s Katie Roof reports.

Israel is known as “startup nation” and U.S. investors have been pouring venture investment funds into the country for the past few years, including Google chairman Eric Schmidt’s fund, Innovation Endeavours, Microsoft’s VC fund, Battery Ventures, Benchmark, Bessemer and Sequoia.

For that reason, all eyes in Israel and the U.S. are on Wix’s IPO. If it goes well, there will likely be a rush of other hot Israeli companies going public, too.

Our favourite thing about Wix is its gorgeous offices overlooking the Mediterranean Sea.

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