With Apple, What A Difference A Week Makes

You know the drill, Apple posts a record $54.5 billion in revenue…

…and the stock tanks 10 per cent in after-hours trading.

I mean. 50 four and a half billion dollars. I went ahead and did the maths: that’s an annual run-rate of $218 billion dollars (yes, I know Q1 is the holiday quarter, so it tends to be much larger than the others — but don’t underestimate the possibility of a new iPhone earlier in the year pushing Apple towards the $200 billion mark). Apple generated more revenue in one quarter than Google did in all of 2012. Hell, Apple is getting close to generating as much revenue in one quarter as Microsoft does in an entire year.

Click here to read more >

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.