Wired's February Issue Is 3 Millimeters Thin

See Also: Magazine Ad Pages Down 12% In 2008, PC Magazine Goes Out Of Print and The End Of New Magazines: Even Oprah’s Latest Fails

More evidence of the abominable ad market: Wired‘s February issue is so thin, its binding is thicker than its actual pages. It feels startlingly flimsy to the touch. The issue numbers just 113 pages in total. Wired‘s January issue contained 128 pages; the December issue, 231 pages.

Of those 113 pages, only 31.5 are ad pages. That’s miserable. The usual ratio between editorial and advertising hovers around 1:1.

31.5 ad pages is a 27% decline from the January 2009 issue, which itself was a 47% decline from January 2007.

By our back of the envelope maths — we’ve heard a full page Wired ad costs around $100,000 — the February issue’s 31.5 ad pages created about $3 million in revenue for Wired parent company Cond√© Nast. If that number doesn’t increase soon, Wired could be in real trouble.

See Also:
PC Magazine Goes Out Of Print


NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

magazines media sai-us