Wired Plans The Nerdiest Super Bowl Party Ever

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Jocks won’t be the only ones excited for this year’s Super Bowl. 

Conde Nast’s Wired Science blog is throwing a “Biometric Super Bowl Party.”

If you qualify to be a guest, your Super Bowl Sunday goes beyond traditional wings and beer. You will be hooked up to technology from research firm Innerscope, and have your biometric responses to the game and commercials measured, according to the magazine.

Your skin moisture, heart rate, and breathing will be recorded in an attempt to discover just what Wired readers think of the Super Bowl television experience.

According to Wired‘s report on Innerscope:

When people love an ad, their biomeasurements go up — and they sustain their attention to it. When people hate an ad, or find it disgusting, Innerscope has found that some of them stop watching or turn away.

What advertisers are after are the moments that command a coherent positive reaction from the group.

If you want to get Wired up, and live in San Francisco, fill out a questionnaire to get a chance to go.

Or hook yourself up with a heart-rate monitor on Sunday and have your own scientific Super Bowl party.

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