Wired Ad Pages Down 50%

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Wired‘s ad woes continue: With ad pages down 50% this year, the only two magazines doing worse are the now-defunct Portfolio and Power and Motoryacht.

Those points from today’s New York Times profile about Wired editor-in-chief Chris Anderson. The piece makes a fuss about Anderson’s fondness of data. But he doesn’t seem to have a formula — one that he’s willing to share with the Times, at least — to boost business for Wired.

“The problems are obvious, the range of solutions are obvious,” he said.

Come again?

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