There's A Secret Custom Suit Shop Under NYC's Hottest Sports Bar — It's Called Windsor Custom

windsor custom, ainsworth, april 2012, bi, dng(Left to right) Ryan Grayson and Brian Mazza

Photo: Daniel Goodman / Business Insider

Alright boys, here’s your perfect day.Head to The Ainsworth, rated the best sports bar in New York City by Zagat two years in a row.

Bypass the tables, the food, the screens (don’t worry, it’ll all be there when you get back). Head towards the bathroom hallway.

Go through the door that says “private”, down the staircase, and through another door to Windsor Custom — it’s your man cave, your hang out, and most importantly, it’s your dressing room.

Windsor is the secret custom clothing shop under the Ainsworth, owned by bar owners Matt Shendell and Brian Mazza, 27. Their mission is to help men shop the way men should — drink in hand, with someone keeping what you like (colours, styles etc.), and your perfect fit, at the very forefront of their mind. After your appointment, (and you must make one) you can head back upstairs to the bar and enjoy the game with your crew.

“Every guy has style,” Mazza told Business Insider. “We’re just trying to bring it out in them.”

A noble cause to be sure. Mazza came up with the idea to open Windsor a year ago. Together he and his colleague, Ralph Lauren vet Ryan Grayson, 26, have dressed everyone from Pittsburgh Steelers offensive tackle Willie Colon to actor Albert Brooks (for the Golden Globes, he was nominated for his supporting actor role in Drive).

“I went to Marble Lane (at the Dream Hotel) and 6 guys were wearing my shirts,” said Mazza humbly. “It was the coolest feeling in the world.”

Cool for him. Even better for you.

Welcome to the Ainsworth, located on 26th Street between 6th and 7th Avenues

The door to the stairway is in a hallway on your left — inconspicuous.

Head down the stairs (don't worry, you'll be fine).

And here's the light at the end of the tunnel.

This used to be an office for the Paige Group, Mazza and his partner's holding company. Now it's a living room.

One that is clearly decorated with an elegant, masculine aesthetic in mind.

From here, you're totally taken care of. If you have any pressing business, this is where you take care of it.

Shopping at Windsor is an experience so relax and have a good time. Guys often share their hour long sessions with a group of friends.

And you can have a drink — beer, wine, scotch... the bar is stocked.

Oh right, and this is about clothes. There are hundreds of swatches in rich colours and textures hanging everywhere.

No pressure though, Ryan Grayson is there to walk you through it all and form a look that works for you.

Shirts start around $150 and are ready in 18 days. Suits start around $750 and are done in 4-5 weeks. All made in the USA.

And of course, Windsor does accessories (Ryan Mazza loves a knit tie, FYI) .

The business is doing so well it's expanding. This room is going to be stocked with DL 1961 jeans, Mazza and Grayson's favourite brand.

Just a thought but after all of that shopping and drinking, you may crave steak...

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