Windows Phone Gains, Makes Up One-Third of HTC Sales

HTC said Windows Phone devices make up 30 per cent of its sales, as Microsoft begins gaining ground in the mobile market.

The Taiwanese phone maker is betting Microsoft’s platform will be a big part of its future plans and expect the number of Windows phones sold to go up.

“We believe that Windows Phone 7 will eventually be better than other platforms and will give Android a run for its money,” said HTC’s manager in Singapore, Melvin Chua.

Microsoft believes its platform has made good progress since its launch last year, and the Mango update builds on that success. Mango contains more than 500 changes to the company’s original OS and was released this week to AT&T users who own a Windows Phone.

HTC also says Mango is a big deal for the young platform. The company said it has a positive forecast for the future of Windows Phone because it has not only seen excitement from customers, but also from its own employees in developing devices for it.

Samsung is also dedicating more of its resources to the Windows phone. The South Korean electronics giant inked a deal with Microsoft that settles the companies patent dispute, as well as assures more Windows powered Samsung smartphones in the near future.

Along with phone makers, analysts also expect big things out of Windows Phone in the future. More than 40 per cent of smartphone owners, and those who intend to buy one, are considering purchasing a Windows Phone 7 device, according to a report from Connected Intelligence.

Numbers like this are what have lead research firm IDC and Gartner to project the Windows Phone 7 platform will be the number-two smartphone OS by 2015. Google’s Android OS is projected to have 45 per cent of the market with Windows Phone holding just over 20 per cent, surpassing Apple.

The excitement over the Windows Phone platform from manufacturers like HTC is a good thing for Microsoft, but it will have to keep that momentum going if it wants to reach analysts’ lofty predictions.

This post originally appeared at Mobiledia.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.