Photos From Microsoft's Brief, Bizzare Windows Phone 7 Event

windows phone 7 small

Photo: Business Insider / Matthew Lynley

Microsoft unveiled four new phones alongside a massive new display in Herald Square in New York today.The actual announcement only lasted around 10 minutes when Windows Phone 7 president Andy Lees took the stage to officially announce the phones — all of which we knew were coming. The juiciest part of the event: Spotify is finally available on Windows Phone 7.

Then Microsoft shuttled everyone off — on pedicabs, no less — to Herald Square to check out a huge new electronic display based off the Windows Phone 7 user interface. That attraction will show off local restaurants and the weather for the area.

It’s a giant marketing stunt aimed at increasing awareness for Windows Phone 7, which has a late start behind super-popular smartphone operating systems Android and iOS.

Lees told us that Microsoft had sold more Windows Phone 7 devices in its first 11 months on the market than Android devices sold in its first year. Still, it looks like Microsoft is not sparing expense in marketing the new phones.

The Samsung Focus (right) next to the HTC Titan

Windows Phone president Andy Lees takes the stage

Windows showcased several old phones

Dancers dress up as Plants from Xbox Live title Plants vs. Zombies

The display counted down as soon as it was unveiled

Around 300 people showed up to the unveiling

About a sixth of those attending were press

The display looks identical to a Windows Phone

Popular Mechanics editor Glenn Derene takes a good look at the Samsung Focus

Another look at the Windows Phone 7 interface on the giant screen

Here's a look at the technical setup behind the display before we were escorted away

One Microsoft employee proposed to his girlfriend in front of the crowd

Microsoft sent Pizza handlers through the crowd

A bunch of dancers wearing Plants vs. Zombies costumes danced to a round of dubstep

Naturally, everyone had their phones out to record it

Microsoft touted its new plans for the display with appearances from AccuWeather folks

The crowd was just as confused as we were

The display dwarfed those standing inside it

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