Photo: Business Insider / Matthew Lynley
Microsoft unveiled four new phones alongside a massive new display in Herald Square in New York today.The actual announcement only lasted around 10 minutes when Windows Phone 7 president Andy Lees took the stage to officially announce the phones — all of which we knew were coming. The juiciest part of the event: Spotify is finally available on Windows Phone 7.
Then Microsoft shuttled everyone off — on pedicabs, no less — to Herald Square to check out a huge new electronic display based off the Windows Phone 7 user interface. That attraction will show off local restaurants and the weather for the area.
It’s a giant marketing stunt aimed at increasing awareness for Windows Phone 7, which has a late start behind super-popular smartphone operating systems Android and iOS.
Lees told us that Microsoft had sold more Windows Phone 7 devices in its first 11 months on the market than Android devices sold in its first year. Still, it looks like Microsoft is not sparing expense in marketing the new phones.