First Windows Phone 7 Ads Tell You To Stop Using Your Phone So Much

Here are the first two ads for Microsoft’s Windows Phone 7 operating system. We think they’re pretty clever, but we’re not sure if the message is right.

The ads assure people they can use a Windows Phone quickly, easily, then return to their lives. This is the exact opposite of Apple, which encourages people to bury their faces in iPhones, using every app out there.

Is this the best angle to pitch the phone? Wouldn’t you rather use a phone you’re hooked on, and can’t stop using? Or are people wishing they could get away from their phones and back to real life? Let us know in the comments.

See Also: Windows Phone 7 Review: A Fresh Start

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at