Microsoft is killing the Windows Live brand it introduced six years ago.In a new post on the Building Windows 8 blog, Microsoft reveals that all its online services will simply have their own names: instead of Windows Live Messenger, it’ll just be Messenger. Windows Live ID, the log-on service, will be called Account instead.
The entire branding exercise was confusing from the get-go — there were both Windows Live apps and related Windows Live services, but the apps didn’t have to connect to the services. For instance, you could use the Windows Live Mail app to connect to Gmail or Yahoo Mail, as well as Microsoft’s own Hotmail service.
The blog post also reminded us that Microsoft is building its online storage service, SkyDrive, directly into Windows 8. In other words, all you need is a Microsoft account and you’ll automatically get 7GB of free storage, and it will be integrated right into the Windows Explorer like any other kind of drive.
Even if Windows 8 tablets don’t take off, the PC market is still doing OK, and Microsoft will probably ship hundreds of millions of copies of Windows 8 over the next five years. That ought to scare Dropbox a lot more than Google Drive or Amazon’s new Cloud Drive app.