Windows 10 is growing at a crazy rate

Microsoft CEO Satya NadellaMicrosoftMicrosoft CEO Satya Nadella

Microsoft’s Windows 10 has gained over 100 million users in just two months, reports Petri. The new milestone, which is unconfirmed by Microsoft, comes a little over a month after the company announced that 75 million users had installed the operating system.

In the first week of its release Windows 10 was installed on over 14 million machines, helped along by Microsoft’s strategy of making the update free to Windows 7 and 8 users. By attracting so many users so quickly, Microsoft is positioning the new operating system as a go-to for developers.

Windows 10 is off to an especially strong start compared to previous versions. The first two months of availability saw over 60 million installs of Windows 7 and around the same for Windows 8 a few years later. To almost double the number is an impressive feat for Microsoft, especially given the unfavourable market conditions of the PC industry.

Early in October, Microsoft is expected to announce a host of new Windows 10 devices, including Lumia handsets and a new Surface Pro 4. These devices will help showcase the new operating system, increasing the attractiveness of Windows 10.

Over the past few months there has been a constant drip-drip-drip of news, mainly focused around Microsoft’s smartphone plans, that will culminate into actual products early next month. Read more about that here.

The stated aim of Windows 10 is to be in over one billion hands by two or three years time. The company is already over 10% of the way there, without the roll-out of other devices — such as the mobile version of the operating system or Internet of Things products — helping it along.

But just last month a Microsoft executive responded to concerns from developers and customers over Windows 10 and what it does with user data.

There were fears circulating about its approach to privacy — some more credible than others. One web developer, Jonathan Porta, wrote that it collected so much data that “I might as well relocate my computer to Microsoft headquarters and have the entire company look over my shoulder.”

In a blog post published on September 28, Microsoft’s executive vice president of the Windows and devices group Terry Myerson said that “I assure you that no other company is more committed, more transparent and listening harder to customers on this important topic [privacy] than we are.” Read more about that here.

When reached for comment on the company’s crazy growth, Microsoft told Business Insider that they had “nothing to share at this time.”

Now read: I haven’t opened my Macbook since Windows 10 came out.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.