William Morris Fund Makes First Investment: Social Networks Analytics Startup Sometrics

The Mailroom Fund, the LA-based media fund sponsored by William Morris Agency, Accel Partners and Venrock, has made its first deal: A seed round in Sometrics, an analytics startup specializing in social network apps. No details on the size of investment or valuation yet. AT&T, which is a limited partner in Mailroom, also invested in the seed round, as did Alan Patricof‘s Greycroft Partners.

Sometrics launched in beta last fall and opened to developers in March: It’s supposed to let app-makers track usage and demographic information for their programs on Facebook, MySpace, Bebo etc. Business model? Freemium, it looks like: “We may eventually add a few premium services, but our standard analytics product will always remain free of charge,” the site explains.

It’s interesting, but not surprising, to see a new wave of analytics companies following in the wake of Web 2.0 success stories: Sometrics is one of several companies designed to leverage info from social networking sites; TubeMogul is doing interesting things with video.

Also not surprising, in retrospect, to see the Mailroom making this investment: We imagine this was what fund boss Richard Wolpert was talking about in March when he told us that “social networks are a little overexposed right now, but i think there will be some derivative services for them will be coming out in the next year or so that will be interesting.”

everal social networking tr the Web 2.0 stars. betting that Mailroom boss Richard Wolpert has had this one in the hopper to see a new wave of analytics companies cropping

See Also: New LA-SV Fund Boss: “This Is Not 1.0”

William Morris + Accel + Venrock + ATT = Another New Media Fund

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