In an appearance on The Tonight Show this week, an interestingly dressed will.i.am of the Black Eyed Peas announced that he has partnered with Chrysler to start his own car company.
Called IAMAUTO, the first car will use all Chrysler parts so that it passes safety and emissions standards. It features Beats Audio on the inside and the looks have been described as “really fresh,” according to Rap-Up.
While we think it looks more like an Aston Martin Lagonda (image via flickr) than something modern, we cannot fault will.i.am for investing back in the community where he grew up with a project he is passionate about.
There is no word if other members of the Black Eyed Peas are involved, but we got a feeling (sorry) that this is a solo project.
Update: According to Jalopnik, the car will.i.am pictured is in fact a Chevrolet powered Delorean he had customised a few years back. An actual IAMAUTO car is yet to be seen.
Check out a video of the announcement below (via NBC):
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