The Grammys' biggest winner was a 77-year-old Memphis legend, according to Spotify streams

Adele may have won best album at the Grammys, but the biggest winner of the night was
William Bell — at least by Spotify streams.
77-year-old Bell won an award for best Americana album, for his “This Is Where I Live,” which is his first release on a major label in almost 40 years, according to The Los Angeles Times.

“Wow, this is quite a surprise,” he said. “I am very humbled by it and glad to be here after all these years and still viable in the industry.

Spotify said that streams for the singer-songwriter’s iconic blues song, “Born Under A Bad Sign” (co-written by Booker T. Jones), jumped a whopping 4,950%. Bell’s total streams as an artist rose 680% in the wake of his Grammys win.

Here were a few other artists who saw big post-Grammy jumps, according to Spotify:

  • Cynthia Erivo — 680%
 (Performed The Beach Boys’ “God Only Knows” with John Legend)
  • Sturgill Simpson — 346% 
(Winner of Best Country Album, performed “All Around You”)
  • Morris Day — 344% 
(Performed a Prince tribute with Bruno Mars)
  • Chance The Rapper — 206%
 (Winner of Best New Artist, Best Rap Album and Best Rap Performance, performed “How Great” and “All We Got” with Kirk Franklin)

A note on Spotify’s methodology: “The increases were calculated by comparing the number of streams that took place in the hour following the show with the exact same hour the week before.”

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