Will WPP Buy SpotRunner?

WPP CEO Martin Sorrell told Bloomberg this week that he’s about to buy another Web asset soon, and the NY Post thinks it’s Spot Runner. Or something — maybe a Web analytics company, Holly Sanders hedges. But she seems pretty convinced that it’s Spot Runner, which lets small businesses create their own tv ads and buy airtime. Last year WPP particpated in a $40 million round that valued Spot Runner at $300 million; earlier this year WPP purchased 24/7 Real Media. NY Post.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.