Don't Hold Your Breath For An Apple TV This Year Or Even Next Year, Says Analyst

Apple TV hand

Anyone hoping to get one of Apple’s long-awaited new televisions in their home by the end of the year may be out of luck, at least according to one analyst.

In an investor note obtained by Apple Insider, JP Morgan analyst Mark Moskowitz says his research “does not indicate any looming TV-related sales.” What’s more, he argues that the market isn’t right for a new TV just yet.

“We are not sure that Apple premium could prevail in the TV market, unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture voice control,” he says in the note, according to Apple Insider.

Instead Moskowitz argues that it’s more likely we’ll see Apple revolutionise the TV market more gradually, perhaps by working on a set top box first.

Other analysts have also suggested that it’s unlikely Apple will be able to put out the new TV this year, though Moskowitz goes one step farther and says these hurdles will force the company to delay launch until 2014.

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