Ultimately, online video ads have an advantage that display does not: They combine the storytelling of TV with the metric accountability of the web.
So Dina Kaplan, blip.tv Co-Founder, remains optimistic about the profitable future of online video advertising:
* Advertisers need to get a clue: Web video pre-rolls should not be longer than 5-10 seconds.
* We will start seeing in-line sponsorships, just like radio (Hi. I’m Heather Leonard. We’re brought to you today by Georgia Peanuts. We’re certifiably nuts.)
* Web video budgets need to increase: Right now, the money is either being taken from the TV side or the display side.
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