Yes, We Will Eventually Make A Killing In Online Video

Ultimately, online video ads have an advantage that display does not: They combine the storytelling of TV with the metric accountability of the web.

So Dina Kaplan, Co-Founder, remains optimistic about the profitable future of online video advertising:

* Advertisers need to get a clue: Web video pre-rolls should not be longer than 5-10 seconds.

* We will start seeing in-line sponsorships, just like radio (Hi. I’m Heather Leonard. We’re brought to you today by Georgia Peanuts. We’re certifiably nuts.)

* Web video budgets need to increase: Right now, the money is either being taken from the TV side or the display side.

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