CES is known for pulling in celebrities to endorse products, but rarely do they grace the press with their presence.
As I was working on a story in the CES press lounge, I noticed a crowd forming around a guy who looked kind of familiar.
It was pop artist will.i.am, just hanging out in the press lounge and talking to a bunch tech reporters. He’s at CES to promote a new iPhone camera case accessory with a slide-out keyboard that he developed.
Apparently, he’s a tech entrepreneur now.
Photo: Steve Kovach, Business Insider
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