Chrysler will introduce a new spokesperson today, and, as the company is saying in its press releases, it’s “kind of a big deal.”
In four ads that began running this weekend on television and the web, Will Ferrell’s Ron Burgundy character from the 2004 comedy Anchorman touts the high-tech features of the 2014 Dodge Durango as only Burgundy can.
In several scenes, Burgundy is amazed by the spacious glove compartment (“it comfortably fits two turkey sandwiches, six ball-peen hammers, 70 packs of gum…”), 360-horsepower engine (“360 times better than a horse”), and fuel efficiency (you’ll just have to watch for yourself).
Here they are:
“Anchorman 2: The Legend Continues” is scheduled to be released in theatres December 20.
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