Will NBC's New Owners Bid For The 2014 and 2016 Olympics?

Salt Lake Olympics

Photo: AP

In the coming months Comcast will have its first major sports telecasting decision to make as the new owners of NBC. Should it invest more than $2.2 billion to carry the 2014 Winter Olympics in Sochi, Russia and the 2016 Summer Games in Rio de Janeiro?

According to a New York Times story, Comcast doesn’t want to lose a major broadcasting property synonymous with NBC so early in its ownership period.

But it also wants to turn a profit, and NBC faced $223 million in losses from the 2010 Games in Vancouver. 

The bidding war begins this spring.

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