In the coming months Comcast will have its first major sports telecasting decision to make as the new owners of NBC. Should it invest more than $2.2 billion to carry the 2014 Winter Olympics in Sochi, Russia and the 2016 Summer Games in Rio de Janeiro?
According to a New York Times story, Comcast doesn’t want to lose a major broadcasting property synonymous with NBC so early in its ownership period.
But it also wants to turn a profit, and NBC faced $223 million in losses from the 2010 Games in Vancouver.
The bidding war begins this spring.
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