Will ageing Beatles Fans Buy Rock Band?


We finally have a date for the long-awaited Beatles-themed Rock Band (VIA): The game will debut 09/09/09. It will be available on all three major consoles, as expected, at standard prices ($60 for software, more for a bundle with a plastic guitar or drum kit.)

What we’re wondering is: Are the Beatles’ ageing fans likely to have a game console and buy the game? The band broke up in 1970, and then John Lennon died in New York City in 1980, 20-nine years ago. To name another old-school music phenom, we can’t imagine Viacom planning an Elvis-themed Rock Band.

Regardless, Beatles fans discovering the Rock Band franchise for the first time may be just the thing the tired music game fad needs: Sales of both Rock Band and its rival Guitar Hero (ATVI) have been slumping recently.

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