The Wii is the bestselling video game machine of the last year, so the companies that sell video game titles must love the Wii, right?
Playstation 3 (SNE): 15%
Xbox 360 (MSFT): 14%
PlayStation 2: 5%
Those numbers aren’t aberrations, either: With one exception, the Wii has been the least lucrative next-gen console for EA since its debut.
It’s also not a surprise. Part of it is by design: Nintendo publishes almost all of the best-selling Wii games (Wii Play, Super Smash Bros. Melee, Wii Fit, Super Mario Galaxy, MarioKart Wii) itself — its one of the things that distinguishes it from rivals Microsoft and Sony. Part of it is that third-party publishers like EA were caught off guard by the Wii’s success a couple of years ago, and are still scrambling to create titles for the platform. And part of it is that many blockbuster games, like Halo 3 or GTA IV, don’t have Wii versions, for varying reasons.
But EA isn’t giving up on the WII: Earlier this month it released BoomBlox, which was designed with the help of Steven Spielberg. But we have a feeling it won’t be Spielberg’s most popular release this summer.
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