One of the most frustrating occurrences for website owners comes when they are de-indexed by Google. Small businesses first realise this when they don’t show up in Google for their actual company name. It is one thing to not rank well for a keyword or search term about your business, but when you don’t rank for your actual business name it can be very upsetting — especially if your business name is so obscure that the sites actually ranked for your business name are other websites which have content about your actual business name or company.
Let’s first examine five reasons for why this can happen:
1) A primary reason websites get de-indexed comes when they sell links to other websites. Google does not want websites purchasing links on their site as a way to boost their page rank or search engine position. So, to prevent websites from purchasing links, they will penalise the actual website which sold and displayed the link. So, if you sold text links on your homepage or another popular page of your site – you should consider refunding the money to the advertiser and removing the link.
2) Another reason comes from when you link to bad sites. Every site has a Google Page rank score from 0 to 10. If your website is linking to websites with a page rank score of 0 or 1; then Google can take that as meaning that your website is not high quality. After all – why would a quality site link to a website which Google deems as not being about quality. On the other hand, if your website links to a website with a page rank score of 7 or 8, Google is much less likely to penalise you for that because it is logical that you’d want to introduce your users to a quality site which can offer helpful information. So, overall, be careful who you link to – because if you link to a bad site – it can end up affecting you.
3) Hosting multiple websites on the same hosting account. If you launch multiple websites under the same hosting account – you could end up having all of the websites grouped together off of your core domain. So, the first site you launch, will always host the content of your additional sites. Down the road, this can cause problems, because if one of your websites come into question – then all of your websites can come into question. So if you host multiple sites – it is better to keep them on separate hosting accounts, and if you can’t do that, you want to make sure that the only way to access the content on your website is from that specific website. If you can access all of your website content – from one domain – that could cause problems down the road.
4) Duplicate content. It is clear that Google doesn’t like duplicate content. And Google’s latest algorithm change addresses this. So, you want to be sure that your content is unique and that it offers value. If your website copies content from other websites – eventually – it probably is going to be hard to find your website in Google.
5) Page extremely slow or not resolving. Google has said that page speed impacts search results. And, if your website goes down a lot – or has periods when the page doesn’t resolve – that can have an impact on your website showing up in Google. So make sure your hosting company keeps your website live, and it if it ever goes down – make sure it gets back online as quickly as possible.
Here are 4 ways to get your website back into Google:
1) You should examine the 5 reasons I outlined above for why your site could have been de-indexed. Correcting these issues should take top priority.
2) It is important to have your company name in the title of your webpage. Many times, companies use keywords in their title tags but they don’t mention their company name. It is advisable to mention your company name at the beginning of your title. And, you should also make sure there is actual text of your company name on your webpage. If the company name is only mentioned in images – it may be harder for Google to recognise it.
3) You want to get links to your site – this can help to get your site indexed quicker and trusted more. The simplest thing you should do is setup a Facebook and Twitter account which links to your website. And, you can start a blog, or get other blogs to link to your website – to further increase the sites linking to you. This will help to show Google that your website is alive.
4) Google webmaster tools can be an outstanding resource for you. Once you verify your site – you can login to Google webmaster tools to learn about and manage several aspects of how your site shows up in Google. In webmaster tools, Google displays detailed webmaster guidelines. You can read them to make sure your website is abiding by Google’s policies. And, when you use Google webmaster tools, the overview page tells you information about your site indexing. This can help you to get clued into as to why Google de-indexed you, and you can change your site so that it falls back within Google’s recommended guidelines. Once your site is cleaned up, you can submit your site, directly from Google webmaster tools, so that it can be reconsidered.