Two Simple Reasons We Overpay For Wedding Dresses

After walking down the aisle, NPR reporter Caitlin Kenney was convinced she’d overpaid for her mass-produced gown.

And she was right: Kenney spent $2,730 when the dress cost only around $200 to produce in China and the fabric cost $500. 

Determined to figure out where she went wrong, Kenny discovered there were two reasons it happened: First, people suck at buying wedding dresses. We only buy one, so it’s not like we’re well-practiced at finding a deal. 

And second, there’s what economists call signaling, or the message you’re sending with your purchase. “I love my husband, this is a memory that will last,” Kenney recalls telling herself. 

Watch the video below to see what she learned: 

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