Why Today's iPhone Event Is So Important For Apple

It’s not just a new iPhone: It’s a new product lineup for Apple’s most important business unit, going into its most important period of the year.

Click here to continue reading at SplatF…

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.