Why Some Things Catch On And Others Flop

The excerpt below is from Jonah Berger’s book, “Contagious: Why Things Catch On.” It has been annotated by Tech Genius.
Read “Contagious: Why Things Catch On” by Jonah Berger on Genius

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.