And yet, it’s not getting the credit it deserves, says Matthew Iglesias at Slate.
Chipotle, Iglesias says, is a “great American success story,” just like Apple.
Here’s his argument, likening Chipotle to the iPhone:
“In many ways, the Chipotle burrito is very similar to the iPhone. Founder Steve Ells invented a way to maintain the basic speed and experience of the standard fast-food experience and make the quality of the food a little better. The better food costs a bit more money, but consumers turn out to be happy to pay a premium for a superior product.”
Do you think Chipotle deserves more praise for what it’s doing?
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