Why The Advertising Community Still Needs CNN


Does anyone really need CNN?

In these times of personalised Google alerts, political radio and news-with-attitude, the straight-shooting CNNs of this world seem to have less relevance in a media landscape choked with Drudges, Huffington Posts and countless online aggregators. CNN touts its authority, but viewers are a lot more fickle than in its early years; the network’s big hits now typically come at moments of national crisis or freak news events — remember “Balloon Boy”?

But while the network that Ted Turner built might not have the viewership clout it once did, there is still one audience that very much needs CNN: the advertising community.

Read the rest at AdAge >>

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