Why Target Is Refrigerating Bags Of Doritos

Target has finally explained why it has begun refrigerating bags of Doritos — a move that has caused mass confusion among its customers.

The retailer told The Huffington Post on Tuesday that it’s promoting a recipe called the “walking taco,” which is made by crushing up the nachos and adding taco toppings to the bag, then eating the mixture with a spoon.

“Target will often display products together to give our guests ideas on how to use the items and create a more convenient shopping experience,” Target spokeswoman Jessica Stevens told HuffPo.

Target’s explanation comes after dozens of customers posted photos online questioning the placement of bags of Doritos in a refrigerator alongside meat, shredded cheese, lettuce and sour cream.

Here’s a sampling of the confused responses from customers.

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