FORTUNE — Forgive Dave Goldberg, chief executive of rapidly growing SurveyMonkey, for not being in the slightest rush to take his 13-year-old company public. Let’s just say he has lived the downside.
“I took my first company public and worked at Yahoo (YHOO) for seven years, and I saw plenty of decisions made because of what it would do to the stock price that week,” he says. One of Silicon Valley’s best networked (and well liked) executives, Goldberg also witnessed up close last year’s most tumultuous IPO, the still-underwater debut of Facebook (FB), where his wife, Sheryl Sandberg, is chief operating officer. “There are lots of good reasons for going public,” says Goldberg, ticking off growth capital, brand recognition and credibility with business customers as chief examples. “We just don’t have any of them.”