Why Steve Jobs Returned To Apple

steve jobs 2000 g4 cube

Photo: Photograph: Peter Morgan/Reuters

Here’s another great anecdote on the Steve Jobs era from former Apple intern, and current startup founder Jonathan Berger.When Berger was at Apple in 2000, Jobs hosted a town hall meeting with all the interns. Berger decided to ask why Jobs returned to the company.

Jobs’ response:

“When I was trying to decide whether to come back to Apple or not I struggled. I talked to a lot of people and got a lot of opinions. And then there I was, late one night, struggling with this and I called up a friend of mine at 2am. I said, ‘should I come back, should I not?’ and the friend replied, ‘Steve, look. I don’t give a fuck about Apple. Just make up your mind’ and hung up. And it was in that moment that I realised I truly cared about Apple.”

Via Daring Fireball

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

apple sai-us steve jobs