Tech workers in Silicon Valley are singing the praises of Allbirds, a startup in San Francisco that makes the “world’s most comfortable shoes,” according to investors, founders, and the company itself.
Founded in 2014, Allbirds makes super-soft sneakers constructed from a proprietary Merino wool blend. They come in two styles: a version with laces, called the runner, and a slip-on, known as the lounger.
The sneaker in general has undergone a sort of fashion baptism in recent years. As dress codes go lax and designers turn their attention to the “athleisure” market, men and women have more stylish, workplace-appropriate options than ever. Allbirds is pioneering the trend with its slipper-like kicks.
Some expect Allbirds to become a quintessential part of the venture capitalist dress code, in the same way that a hoodie and a T-shirt have made up the startup uniform for years. The company raised $US17.5 million in a Series B round of venture funding in September, and has plans to open additional stores and launch a kids’ line later this year.
We took to social media to find Allbirds’ biggest fans in Silicon Valley.