Samsung’s smartphone rocket is soaring. The company will announce record profits this quarter of $5.9 billion based mostly on the strength of its Galaxy smartphone line, and the planets are aligned for the upcoming Galaxy S III, a smartphone that will be up for “Best of Breed” by the end of the year. In contrast, HTC’s profits are down 58% this quarter, despite having the best Android phone on the market for the last several months. With smartphone adoption booming worldwide, why this difference in the fortunes of the top two Android manufacturers?
Samsung’s mobile division does so well partly because it’s everywhere, all the time. The Galaxy series touches every market segment, from low-end devices to top-notch über-nerd smartphones. Samsung has multiple Galaxy phones placed in each U.S. mobile carrier, and that approach extends worldwide. Pundits like to talk about attacking the top of the market or the bottom. Samsung does it all.