If you’re older than, say, 15, there’s a healthy chance you’ve never heard of Roblox.
Although Roblox has been available for PCs since 2005, the game has exploded in popularity only over the last few years. The newer smartphone, tablet, and Xbox versions of the app have opened it up to a new generation of players, making it a smash hit on schoolyards and college campuses everywhere.
Nowadays, Roblox boasts 56 million monthly players. That actually puts it ahead of Minecraft. Earlier this year, Microsoft said about 55 million people play its hit game every month. Meanwhile, by some measurements, more people search for Roblox’s website than for Lego, company officials boast.
Even more intriguingly, Roblox lets anybody build games using its technology — providing its mostly-teenage base of developers with an unprecedented entrepreneurial opportunity. Roblox recently announced that it’s on track to pay out $US30 million to developers this year, with the top earner set to rake in no less than $US3 million.
In an effort to better understand the Roblox phenomenon, I asked the biggest fans I know. My nephews, 11-year-old Diego and 7-year-old Tony, have been teaching me the ins and outs of Roblox. Here’s what I learned.
Welcome to Roblox. It's been around for PCs since 2005, but flew under most people's radar until the smartphone, tablet, and Xbox versions led to a total Roblox renaissance. Now, Roblox has over 56 million monthly active players, many millions of whom are kids.
I knew Roblox would be a big deal when it started wooing my nephews away from Minecraft, which had been far and away their favourite game -- Diego and Tony say that they now split their video game time 50/50 between Roblox and Minecraft.
So what makes Roblox so sticky and addictive for kids? First thing you have to know is that Roblox is much more like an app store than it is a game in its own right. By using Roblox, you can access games in pretty much every genre imaginable.
This is Jailbreak, currently the most popular