Mobile Commerce: Why Retailers Can't Just Treat Mobile As An Extension Of The Online Experience

Mobile is having a huge impact on people’s online and offline shopping habits, and that means retailers must quickly figure out how to target consumers on smartphones and tablets. For many, that has simply meant porting over the desktop experience, whether creating a mobile-optimised site or an app with rudimentary functionality.

But in a recent in-depth case study from BI Intelligence, we look at how the top mobile retailers — Amazon, eBay, and Wal-Mart — have embraced mobile to drive sales and connect with their customers. They have treated mobile as a new canvas, rather than trying to recreate the desktop experience.

Here’s how the Big Three — the retailers with the greatest percentage of online visitors coming through mobile — made the channel so effective:




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The report is full of charts and datasets that can be easily downloaded and put to use.

In full, the report:

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Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.

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