Why Performance Will Help Google Steal Cloud Customers From Amazon

This week’s announcement by Google of its new Google Compute Engine cloud offering is a big deal, and GigaOM’s coverage to date has been pretty spot on. However, having read the excellent coverage by Om Malik and Derrick Harris, as well as some interesting analysis on other sites (like here and here), I’m stuck with the feeling that most are missing the real reason Google will get some stalwart Amazon Web Services customers to give Compute Engine a try. Google’s quest to win over users will be all about performance.

The Google Developers Blog post announcing the service broke down three key “offers” of GCE,  which I interpret as the three key differentiators from Google’s perspective of its service over the competition (not necessarily just AWS):

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