If I could give an award for the most bewildering headline in recent months, it would be the story that the Wall Street Journal ran last week on top of a prominently positioned article about Pepsi and the shrinking cola market: “PepsiCo Wakes Up and Smells the Cola: criticised for Taking Eye off Ball and Focusing on Healthy Food, Company Plans Summer Ad Splash“
Let me get this straight. PepsiCo, a company heavily identified with sugary soda, is criticised for focusing on healthy foods?
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