Science Reveals Why People Wait In Those Absurd iPhone Lines

iPhone line NYC 2

Photo: Henry Blodget, Business Insider

Every year a new iPhone comes out, lines wrap around the block as eager people wait to wrap their hot little hands around their new devices.But why bother waiting in line at all?

Marketwatch reports on the science behind it:

  • Waiting is a shared experience, and people respond strongly to shared experiences. As Marketwatch puts it, “time wasted is camaraderie gained.”
  • Shoppers reinforce each other’s thoughts on making the right buying decision when they stand in a crowd. It’s a concept called “social proof.”
  • Retailers like long lines because it creates attention. This holds true even after the initial hype dies down–people will still be eager to buy a product if they saw all the attention it initially generated.

What does waiting in such a long line do to your brain? Click here to check out the psychological effects of waiting in a long line >

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