Facebook plans to launch its own job board at the end of the summer, according to a Wall Street Journal report from Friday.But this shouldn’t concern LinkedIn, which most people will consider the go-to place for job searches and professional networking, according to a new analyst note from J.P. Morgan.
Basically, people will still want to keep their work lives and personal lives separate, and that will keep LinkedIn ahead of Facebook when it comes to professional networking. Here’s the important bit from the new note:
Facebook Job Board: …We believe Facebook and LinkedIn serve different purposes for most users today, but overlap is likely increasing as social platforms bring professionals closer together. Facebook has also added a number of features within the last year that we think could blur the lines more between social and professional including Subscriptions (the ability to follow people you are not friends with), Interests (following certain groups of users, i.e., 50 People in Tech), and improved friends lists (offering greater segmentation, similar to Google+ Circles). Still, despite the importance of the social layer in the job search process, we believe many users will want to keep their social and professional profiles somewhat separate online. We expect LinkedIn shares to be pressured in the near term by news of Facebook’s potential job board, but we do not view it as a material threat to LinkedIn and we would view any material weakness as a good buying opportunity.