Why It's Wrong To Tweak Your Product To Satisfy One Big Customer

Photo: Flickr/locusolus

Venture capitalists like to use the word “traction.”It sounds all glamorous, like an ad showing a Range Rover toughing it out up some impossible incline.

But when I hear a company talk about ‘early traction’ in its pitch, I’m always leery of the “First and Worst” effect.

My first customer at my first company was a grandfatherly CIO at a big hospital.  Of course I wanted to please him, and was enthusiastic about doing so.

But I was also very focused on taking over the world with our software.  I told him, “We’ll change anything you want about the product, as long as it’ll be good for all our future [gazillion] customers.”

Keep reading at Inc. >
This post originally appeared at Inc.

NOW WATCH: Ideas videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.