Photo: Millennial Media
Mobile advertising platform Millennial Media added a new question about its business model this week with a plan to sell about one million new shares of common stock (worth about $14.5 million) coupled with 9 million more shares being released by other stockholders.The sales seem destined to dilute — and reduce in price — Millennial’s already challenged shares, which slipped from $25 when it launched to just under $15 today. (Until now, Millennial had 77 million shares of common stock outstanding; a lockup period expired in September and allowing management to sell much of its stock.)
It is not as if Millennial needs the money.
It has $123 million in cash, mostly proceeds from its IPO earlier this year, sitting in its checking account. In Q3, the company estimates it will bring in revenues of up to $47 million and lose only ~$2 million on the bottom line. Financially, it’s sound.
I’ve noted before that Millennial’s business model is conspicuously failing to scale into profitability, but that’s not a problem as long as Millennial has a cushion of cash it can use while it figures out how to get there.
Millennial’s new S-1 filing notes that the company is authorised to sell up to 250 million shares in total (see page F-12), so what’s going on?
Here’s one theory: At Millennial, there’s only one kind of expense that requires hundreds rather than tens of millions of dollars, and that’s M&A.
Could it be that Millennial wants to acquire its way up to profitability?
I asked both CEO Paul Palmieri and his spokesperson to explain the sudden need for cash, and both declined to comment citing an SEC-imposed quiet period. In the meantime, the smart money seems to be exiting the stock.
- Millennial CEO Paul Palmieri Describes How Mobile Advertising Will Grow To $13 Billion
- Pandora and Twitter Take More Mobile Ad Dollars Than Facebook or Apple
- Here Is The Evidence That Mobile Advertising Is In A Bubble
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.