I have never joined Facebook. Working in the web since the late 90s, I am sure this is pretty rare. But I have survived without Facebook, and my Twitter page has given me more than enough entertainment to scratch my social networking itch. However, I must admit that I am becoming increasingly excited about Google+. Here’s why:
Early Adopter With A Successful Product
It is always a good thing to be an early adopter of a new and successful product. You’ll find that the people
who jumped onto Twitter earliest have the most followers, are the most knowledgeable, and get the most out of it. The key of course is to invest your time and effort into a product that is going to last. Those that took the time to join and learn about Google Wave or Google Buzz were sorely disappointed. However, early indications are that Google+ is here to stay. Google understands the importance of being successful at “social” – after all 300 Google employees worked on the development of Google+. And with positive early reviews, and with Google already commanding so much of our attention, I am optimistic that the product will be around for a long time.
Integration With All of My Google Accounts
Whether I like it or not, my Google account is baked into almost everything I do on the web. I use Gmail, Adsense, Youtube, Analytics, Google News, Google Maps, Google Apps for Business; not to mention the Google toolbar for all of my searching. I certainly don’t see any of this changing, so Google+ will synch with all of my other Google activities allowing me to manage everything at one place under one login.
Search Engine Optimization Benefits
In a somewhat surprising move, Google did not renew its real time search deal with Twitter. Google had done a great job to bake in Twitter posts into Google search results. When you searched for a topic at Google which was trending, you were likely to find a stream of real time Twitter comments on the subject. Google has said that it plans to eventually utilise Google+ updates to power its real time results. Once this happens, Google+ could become an extremely important SEO tool. By using Google+, I’ll get a quicker and better understanding of how my posts are baked into Google search results. Down the road, Google+ could be a new method for us to drive traffic to our web properties.
Of all of the features which Google has touted, Google circles has the most intrigue for me. One drawback of Twitter is that my Tweets go to all of my followers. If I want to Tweet something about SEO – some of my friends may not care. And if I want to post something about the Phillies – my tech connections may not care. Circles will make it extremely simple for me to organise my social connections so that only certain groups receive certain updates that I make.
In conclusion, will Google+ be the Facebook killer? I highly doubt it. But that doesn’t mean we can’t get excited about it.