During the course of many conversations I have been having lately with industry insiders there is still a drastic underestimation of the importance of tablets. There are some I talk to who get it but I still feel that largely the sentiment around tablets and the iPad in particular is that it is a toy and not a personal computer. So in this column I am hoping to articulate my view on this subject.
I know thinking objectively from other peoples vantage points is a challenge for many people. I am close friends with many of these people. However considering many different views and specifically trying to get inside peoples heads and see things from their perspective is something I greatly enjoy. That probably explains why I love anthropology and ethnographic research. The key point is that just because one consumer can not replace their laptop with a tablet does not mean that another consumer can not. Consumer preferences and usage models are not universal.