Why Google's rumoured Spotify-Killer Makes Perfect Sense

Google is reportedly working on a music subscription service to compete with the likes of Spotify, MOG and Rdio. It might seem crazy to jump into a crowded market whose basic business model is already questionable – but for Google it makes perfect sense.

The company is already a huge, albeit unofficial, player in streaming music. YouTube is now a top destination for listening to songs and albums, not to mention the trove of remixes and parodies that get uploaded everyday. Today, when teenagers want to hear a new song, they don’t turn on the radio or buy a CD. They go to YouTube.

Click here to read more >

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.