Why fracking is like tiramisu

This is the only visual you ever need for thinking about how horizontal drilling differs from conventional drilling in the oil and gas industry: a jelly doughnut (conventional) vs. tiramisu (horizontal).

Economics professor Mark Perry tweeted this graphic out Wednesday:


NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.